B4SPORTS – catalyst for sports ventures
B4SPORTS is a corporate investment program that was established in 2019 by BILD.
BILD, established in 1952, is Germany’s leading daily newspaper and digital news media provider. Sport has always been part of BILD’s DNA. Well-known for its great network of journalists, BILD continuously investigates the latest developments in the sports industry and defines the daily topics people talk about. Amongst BILD’s brands one also finds strong sports brands such as Sport BILD and Transfermarkt. BILD is part of Axel Springer, which is a global leading publisher with a strong digital footprint.
B4SPORTS combines strong synergy effects and high growth potential to early stage sports tech ventures. The program was designed as a fast track investment vehicle to leverage the media reach and the extensive network of Axel Springer.

B4SPORTS – shaping the future of the sports industry
Advancements in technology are opening great opportunities in the sports industry for new innovative business models and monetization channels for sports clubs and brands.
With its innovative strategic corporate investment program B4SPORTS wants to take part in shaping the future of the sports industry. The investment focus of B4SPORTS is technology, eSports, data, content (video/audio), betting, advertising & publisher technology and user engagement tools.
We focus on early stage venture investments. As a German media brand, we are especially interested in companies that want to expand their business in Germany.
Benefits – great minds share knowledge
Selected experts

Matthias Brügelmann
Editor in Chief Sport

Nikolaus Glasmacher
Managing Director Sports BILD-Group

Selina Degen
General Manager Sport BILD

Carli Underberg
Deputy Editor-In-Chief Sport

Kai Traemann
Head of Audio

Christoph Stamm
Head of Sports Rights & Licensing

Andreas Rickmann
Director Digital Growth

Stephan Sönksen
Product Lead New Sports Audiences

Lena Sachse
Senior Sales Manager Sports Betting

Alexander Röhling
Junior Product Manager eSports