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B4SPORTS – catalyst for sports ventures

B4SPORTS is a corporate investment program that was established in 2019 by BILD.

BILD, established in 1952, is Germany’s leading daily newspaper and digital news media provider. Sport has always been part of BILD’s DNA. Well-known for its great network of journalists, BILD continuously investigates the latest developments in the sports industry and defines the daily topics people talk about. Amongst BILD’s brands one also finds strong sports brands such as Sport BILD and Transfermarkt. BILD is part of Axel Springer, which is a global leading publisher with a strong digital footprint.

B4SPORTS combines strong synergy effects and high growth potential to early stage sports tech ventures. The program was designed as a fast track investment vehicle to leverage the media reach and the extensive network of Axel Springer.

B4SPORTS – shaping the future of the sports industry

Advancements in technology are opening great opportunities in the sports industry for new innovative business models and monetization channels for sports clubs and brands.

With its innovative strategic corporate investment program B4SPORTS wants to take part in shaping the future of the sports industry. The investment focus of B4SPORTS is technology, eSports, data, content (video/audio), betting, advertising & publisher technology and user engagement tools.

We focus on early stage venture investments. As a German media brand, we are especially interested in companies that want to expand their business in Germany.

Benefits – great minds share knowledge

Experts

A great asset for B4SPORTS portfolio companies is the access to BILD’s numerous sports experts. Well-known and connected editorial experts, advertising specialists, dedicated product and business development mentors can help to develop growth strategies.

Network

BILD has the best sports network in Germany. Our portfolio companies benefit from this network and get quick access to relevant stakeholders in the sports industry to generate sponsoring deals, partnerships and new customers.

Media

Our media platforms reach 80% of the German population. Especially early stage ventures are looking for targeted media campaigns tailored to their specific needs to accelerate their growth. Therefore, we offer up to €250,000 in media for equity for early stage ventures.

Cash

The biggest pain point for early stage ventures is liquidity to expand their business, hire the smartest industry brains and advance their product development. B4SPORTS invests up to €250,000 in cash in early stage ventures.

Selected experts

Matthias Brügelmann

Editor in Chief Sport

Nikolaus Glasmacher

General Manager Sports and New Platforms

Selina Degen

Head of New Platforms

Carli Underberg

Deputy Editor-In-Chief Sport

Kai Traemann

Head of Audio

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Daniel Pölkemann

Director Brand Management

Andreas Rickmann

Director Digital Growth

Stephan Sönksen

Head of UX

Lena Sachse

Senior Sales Manager Sports Betting

Alexander Röhling

Junior Product Manager eSports

B4SPORTS – advancement through technology

B4SPORTS was launched in Q2/2019. We are proud to present our first portfolio company: Tokabot is the world’s first intelligent fan’s engagement and monetization platform for the sport and entertainment industry.

If you want to be our next portfolio company do not hesitate to contact us!

B4SPORTS – advancement through technology

B4SPORTS was launched in Q2/2019. We are proud to present our first portfolio company: Tokabot is the world’s first intelligent fan engagement and monetization platform for the sport and entertainment industry.

If you want to be our next portfolio company do not hesitate to contact us!

Our team – reach out to us!

Christoph Stamm

Business Development Sport

Contact

E-Mail: venture@b4sports.de

Address

B4SPORTS
Axel-Springer-Straße 65
10888 Berlin